Marketing on my own | Jan Barborik | Substack

Stop Chasing Trends. Build These 5 Pillars Instead.

5 pillars that make online marketing work - no matter the platform, trend, or algorithm. Simple, timeless, and built for small business owners.

Mar 20 • Jan Barborik

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🤖 Digital Skills, Tools & AI

Vibe Marketing Isn't "AI Marketing"

Vibe marketing isn't about AI doing everything. It's about orchestrating modern tools while you stay in control of strategy, direction, and decisions.

Feb 2 • Jan Barborik

What Should We Even Post on Social Media?

No creative spark on your team? A simple content manual can turn anyone into a consistent social media manager.

Jan 9 • Jan Barborik

Launching a New Website? Don't Forget These Essential Steps!

Everything you need to check before taking your new website live - plus a handy checklist to ensure nothing slips through the cracks.

Nov 21, 2025 • Jan Barborik

🌐 Links

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👨🏻‍💻 Jan Barborik on Linkedin

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🇨🇿 Sám sobě marketérem

the original Czech version

🎓 Marketing Fundamentals

Stop Chasing Trends. Build These 5 Pillars Instead.

5 pillars that make online marketing work - no matter the platform, trend, or algorithm. Simple, timeless, and built for small business owners.

Mar 20 • Jan Barborik

Are You Seeing Your Business Through Your Customers' Eyes? Or Just Your Own?

Are you invisible to your own customers? Here's how to see your business through their eyes — and fix what's missing.

Feb 18 • Jan Barborik

How to Master Local Marketing?

Learn how to attract local customers through smart online and offline tactics. Build community trust and become the go-to business in your area.

Feb 6 • Jan Barborik

ROI in Marketing - Numbers and Meaning Behind Your Investments

ROI isn't just numbers - discover how to measure what really matters in your marketing beyond dollars and cents.

Jan 25 • Jan Barborik

📝 Content Creation & Strategy

What Should We Even Post on Social Media?

No creative spark on your team? A simple content manual can turn anyone into a consistent social media manager.

Jan 9 • Jan Barborik

How to Build a Website Simply, Quickly, and Well?

Content before colors. Here's my battle-tested approach to building websites that actually work.

Dec 7, 2025 • Jan Barborik

The Power of Collaboration in Marketing

Everything you need to check before taking your new website live - plus a handy checklist to ensure nothing slips through the cracks.

Nov 30, 2025 • Jan Barborik

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Gio

Antonio Bellu

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