How to Create Content Quickly and Efficiently?
Discover how to create content 10x faster using voice recording, AI tools, and smart workflows. No more staring at blank pages! Plus a smart tip for getting reviews!
Hey marketer! 👋🏻
Today let's dive into a topic that almost everyone who needs to create content struggles with - how to do it more efficiently and quickly, so it doesn't cost you tons of time and energy. Marketing nowadays is primarily about content. As marketers, social media managers, or website and e-shop owners, we're constantly creating new blog articles, web content, newsletter copy, or social media posts. It's a never-ending process.
The truth is, very few people can just sit down and pull a quality article out of thin air on command. But when you're working in a field you live and breathe every day, it's smart to continuously capture thoughts that come to you and save them in notes. This way, you gradually build a database of ideas you can tap into when you need a new post or article.
📂 Building Your Idea Database
Good ideas often strike us when we're not writing at all - while driving, in the shower, during a client conversation, or on a walk. If you note them down and systematically build an "idea bank," you always have something to return to. Just open your notes and you have something to work from, instead of starting with a blank mind facing a blinking cursor every time. This could be a simple notebook or any note-taking app.
🤖 Faster Creation with Modern Tools
For me personally, writing and polishing text is always the longest part. Fortunately, there are tools that help me with this. My proven combination looks like this:
Audiopen - This app, which you can use for free, lets me record spoken words and transcribe them to text. Plus it "cleans things up" - things I say multiple times or out of order get connected into coherent sections. When I start creating, I simply dictate the idea into my phone.
Claude - For subsequent processing of raw text, I use artificial intelligence. In Claude (though ChatGPT would work fine too), I have created projects (folders) with pre-loaded sample texts for various purposes and context - what the project is about, who the texts are for, how I'll use them, whether I address readers formally or informally, tonality... I input the raw text from Audiopen into Claude and have it process the entire content.
Final edits - I then transfer the created text to its final destination, where I manually review, adjust, and supplement it. For websites or blog articles, I also adjust headings, bullets, bold text, and add links and images.
🚀 A Workflow That Saves Hours of Work
This approach truly saves me hours of work. Thanks to my idea database, I always have something to draw from, and by first dictating my thoughts and then having them processed, I get a solid foundation for my content. By the way, part of this newsletter was created exactly this way - I dictated notes into Audiopen, had them processed, and then finished everything up.
🤔 Is Using AI in Content Creation Cheating?
I sometimes encounter the opinion that using artificial intelligence to process text is some kind of "cheating" or that it's not authentic creation. I personally see it differently - it's a way of processing assignments that come from my thoughts and ideas.
When you think about it, many famous writers didn't create their texts manually from first to last sentence either. Ernest Hemingway, Mark Twain, or Fyodor Dostoevsky often used the services of scribes and stenographers to whom they dictated their thoughts. Dictating thoughts to someone else and subsequent editing was common practice.
Even today, many authors use assistants, editors, and other professionals who help transform their thoughts into final form. AI is just another tool in the long history of helpers for content creators.
The key is that the idea and thoughts are my own. I know what I want to write about, I have experience and knowledge in the field - I just use modern tools to make the creation process more efficient. I also always review, adjust, and add my personal perspective to the final text. So it's more about speeding up the process than replacing the author.
👉🏻 If you create content regularly, I recommend trying this approach:
Continuously write down ideas that occur to you
Use voice recording for faster concept processing
Don't be afraid to use artificial intelligence for initial text processing
Do final edits manually - this step is still important and irreplaceable
This workflow greatly speeds up content creation. Thanks to your idea database, you always have something to draw from, and thanks to the combination of dictation and AI processing, you're able to quickly and efficiently create quality content without it costing you days of work.
How do you do it? Do you have your own proven approach for content creation? If so, I'd love to hear from you.
💡 One more practical tip
Reviews and ratings from satisfied customers work wonders. But how do you get them? Usually people are more likely to write a negative review when they're dissatisfied than a positive one when everything was as it should be. I have a tip for an amazingly simple but functional solution.
Recently I've seen several times in practice a sticker encouraging people to add a Google review. Along with showing star ratings, it's an elegant way to get reviews from customers in a brick-and-mortar store. Isn't that great?
You serve the customer with a smile in the store, they're satisfied, and before you say goodbye, you offer them the option to easily add a review. And so they don't have to search for it, they just need to scan a QR code nicely placed in sight. And you have a few more ⭐️⭐️⭐️⭐️⭐️ for your collection. Verified. Real. Valuable.
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See you in the next article!
Jan Barborik
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