How to Display Reviews from Multiple Platforms on Your Website
Learn how to collect and display customer reviews from Google, Facebook, and 120+ platforms using one tool that costs just $65/year.
Hey marketer! 👋🏻
Today I'm going to be concrete again and give you a practical tip for a tool that will truly make your life easier. Well, it's been making mine easier for a long time now.
The Power of Real Customer Reviews
I very often mention the power of genuine recommendations and customer references. It's one of the strongest marketing tools - external validation of what you claim about yourself. That you're not just talking nonsense. Recommendations and references help increase credibility, which is crucial in the online environment.
Anyone can write whatever they want on their website, but it's their claim, which visitors may or may not believe. However, when you add references written by real people under their own names to your website, where it's clear you didn't write them yourself, that's a whole different story.
You can receive reviews like this on Google, Facebook, or even Airbnb if you run accommodation services.
Recently, a client told me in a meeting that one of the best recommendations I gave him was to start actively collecting customer reviews. Well, he's gathered over two hundred of them across various platforms in that year and is absolutely crushing his competitors in this regard.
Trustindex - The Review Aggregator
When I was looking years ago for how to efficiently display Google reviews on websites, I found a service called Trustindex.io. Over the years I've been using it, they've come a long way and it's become a really excellent tool that goes beyond just collecting reviews. So I decided to recommend it here too (and this isn't a sponsored post).
What Can Trustindex Do?
It's primarily an aggregator (a tool that collects data from various sources into one place). You can connect more than 120 services for collecting, managing, and displaying reviews – currently 126 different review platforms (like Google, Facebook, Airbnb, Amazon, and others). Trustindex also regularly adds new platforms based on user requests.
In one administration panel, you have all received reviews listed and you can respond to them directly, both manually and automatically. You see statistics of how you're performing on which platform and can work with them further.
Building relationships with customers and actively involving them in spreading your brand is the most effective form of online marketing in the long term.
Website Display Widgets
The ability to create widgets (small display elements you insert into your website) is truly excellent. In many different layouts - listing all references, sliders, summaries, trust certificates. You can insert currently loaded reviews from all platforms you have connected to any of your websites or e-shops without needing programming. And they look great.
It also supports floating bubbles displaying the latest reviews on every page.
Moreover, you can display these widgets in any language. You can also determine which reviews you want in a given widget - what language, what rating. Plus, for example, with AI summaries.
Feed Widget - A Delightful New Feature
A super feature that Trustindex recently added is the feed widget - displaying social media posts in slider or table format. So when you want to display the latest Instagram posts on your website, you don't need another tool. Here you choose how it should look, it generates code for you, and you insert it into your pages. It works great.
And what's even better - you can display not only your own posts but also content under a specific hashtag. So if you have a café and want to show on your website what people are writing about you on social media, just track your hashtag. Customers will see live content directly from other visitors.
Additional Features
The system offers automatic response options for received reviews - but for me, this is something I don't want to delegate. I want to be authentic in communication with people.
Trustindex can also generate code for rich snippets (enhanced search listings), which you put in your website or e-shop header and it displays the current number of received reviews with stars in Google search results. Again, a small detail, but overall your website links in search results gain additional positive points in attractiveness.
It also helps you create a QR code for collecting recommendations that you can print. In the Trustindex administration, you'll then see statistics on the number of views of this QR code, so you'll know if it's actually working in your store.
It can also generate email signatures displaying satisfaction ratings.
They recently added Google Business SEO capability - regular recommendations on how to take care of your business profile to stay ahead of competitors. It analyzes it for you, gives tips on what to add, publish, etc. I'm playing with it, don't have huge expectations, but it gives interesting tips.
How Much Does It Cost?
Trustindex has a free version with limitations, but the full version costs $65/year. For that money, you get unlimited widgets, all features, and support. Given everything the tool can do and how much time it saves you, I think it's an excellent investment.
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Have you tried using review aggregators before? What's been your experience with collecting and displaying customer reviews on your website? I'm curious how much impact you've noticed reviews have on your conversion rates - drop me a line and let me know!
Jan Barborik
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