The Hard Truth I Tell My Clients About Their Business

Why throwing money at ads won't fix your broken business model - and what you should fix first before spending a dime on marketing.

Nov 15 • 

Jan Barborik

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What Is a Marketing Campaign and How to Actually Create One

Learn how to create effective marketing campaigns without a big budget or team - practical steps for solo marketers.

Nov 7 • 

Jan Barborik

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ChatGPT Doesn't Know You? You're Losing Customers

While you optimize for Google, your customers ask ChatGPT. And it knows nothing about you. I'll show you a simple trick I tested on my own site - and it…

Nov 2 • 

Jan Barborik

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October 2025

The Voice-to-Content Workflow That Famous Writers Used (And You Should Too)

Learn how to create quality content faster using voice dictation and AI tools - a workflow that saves hours of work.

Oct 24 • 

Jan Barborik

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The 20-Year-Old Book That Predicted the Future of Marketing

Seth Godin's Purple Cow still revolutionizes marketing thinking after 20 years. Learn why being remarkable beats being perfect.

Oct 19 • 

Jan Barborik

1

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How to Choose the Right Platform for Your Website or Online Store

Platform choice matters less than content quality. Focus on what customers see, not technical specs. Modern solutions are comparable for small…

Oct 10 • 

Jan Barborik

1

New Tools Are Sexy. But Results Come from Routine.

Why chasing new marketing tools often distracts from real progress. Build stable systems, embrace routine, and focus on what actually drives results.

Oct 5 • 

Jan Barborik

1

September 2025

Stop Postponing AI Usage

95% of businesses ignore AI while smart ones use it to skip the boring stuff and focus on what actually matters. Time to choose your side.

Sep 26 • 

Jan Barborik

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When I Don't Know Who You Are, How Can I Remember You?

Is your online business crystal clear? Learn the simple "grandma test" that reveals if your marketing message actually works or just confuses potential…

Sep 20 • 

Jan Barborik

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Marketing for Sports and Hobby Clubs

Learn practical tips for marketing your sports club or hobby group effectively - from basic organization to authentic content creation.

Sep 12 • 

Jan Barborik

How many customers are you losing because of poor contact options?

Multiple contact options = more customers. Phone, email, chat, forms - each catches different people. Don't lose prospects over poor UX.

Sep 5 • 

Jan Barborik

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August 2025

Marketing for Freelance Professionals

Learn how freelancers can build trust, showcase expertise, and create a strong personal brand to attract ideal clients online.

Aug 29 • 

Jan Barborik

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